Vetting a Business or Coaching Opportunity Before You Buy In
By: Alvaro Puig, Consumer Education Specialist
The FTC charged that a business opportunity and coaching scheme bilked consumers out of tens of millions of dollars. The scheme grew on the back of baseless claims about how much money customers could make.
The company behind the scheme, Automators, AI, (operated by the former owners of Empire Ecommerce and Onyx Distribution), promised to set up for buyers profitable third-party stores on sites like Amazon, Walmart, and Facebook Marketplace, using artificial intelligence to pick top-selling products.
They said they were experts who’ve been doing this for years and that they’ve helped clients make a lot of money. In reality, most of the online stores the company managed for its clients were routinely suspended and shut down by Amazon and Walmart for policy violations. And despite their claims that customers could make thousands of dollars a month in passive income, most clients didn’t even recuperate the money they paid to buy in.
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